Synergy Snowboards x The Clash Snowboard Concepts

Created at CCAC for Graphic Communications 2 Course

May 2023

Concept Narrative

I was inspired by the grunge style of type from the 90s. First I created the Synergy Snowboards Logo with handmade type and image traced it to color and outline. I wanted it to be sharp to represent danger for an adventurous sport like snowboarding. I know the clash was more of a 70s band yet I think their punk style blends well with this typography. The challenge was to use only type, no imagery unless it is created from type. I used type to created a lot of patterns and lines and shapes. Along with creating a shopping cart out of type for the middle board which was inspired by the song “Lost in the Supermarket”. I also created a magazine ad to showcase the designs.